iLLUMINA will create a "Massive Virtual Marketing Epidemic" for each and every band that participates in the Launch campaign. Web based pages will be created featuring your band’s music, logo, posters, and biographical information. As part of the Launch Drunk Driving Prevention Campaign, iLLUMINA will send this information out to over ONE HUNDRED THOUSAND music fans in your market! If you keep in mind that each and every page links to every other page, you can see that your music will be linked to literally MILLIONS of local music fans across America.

• iLLUMINA will create a MySpace for each project. On each MySpace page a link will be provided which connects every page to every other page.

• This means that MILLIONS of the nation’s music fans are just mouse clicks away from your band and your music.